it's hard, working at an advertising agency, to not criticize commercials i see on tv and ads i see in magazines/newspapers, but it's a career i've chosen, and i have to live with it... no longer can i just sit back and enjoy watching tv or flipping through a magazine. tough life, really.
so tonight, i see this commercial for nyquil/dayquil. lots of typical mediciny crap you'd expect to see and then, something you really shouldn't expect to see (or at least i wouldn't as a consumer)...
the line used throughout the commercial was blah, blah, blah, use nyquil at night and dayquil during the day and feel better faster. then, in small type at the bottom of the screen, it said "compared to no treatment"
hold on a second... you're telling me that if i take this medicine, i'll feel better sooner than if i don't take any medicine? that's amazing! actually, no... it's not amazing. in fact, it's completely the opposite. isn't that the point of medicine? it helps your body heal faster than it can on its own? otherwise, why take it? certainly not for the taste... and definitely not for the sex appeal.
what this commercial tells me is that it's not as good or better than any other medicine on the market and, quite honestly, can barely beat out one's own weakened immune system. what a great sales pitch! quite frankly, i was moved much more by the victoria's secret commercial that came on right after that. now there's a company/brand that's all about features and benefits!
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